Ebooks or Books? Is digital Ereading on the rise?
Barnes & Noble Nook - Image Intelfreepress |
Instead of wondering which best-seller to use as a stocking filler or surprise gift, should you be considering an Ebook reader as a present this year or a selection of digital Ebooks or are you so confused about what to choose, maybe gift certificates might be an better option?
Research results from a survey ending December 2011, by Pew Research Center show that during this time around 20 percent of Americans read an e-book and this type of digital medium is encouraging reading.
Figures show that reading is on the rise in the US and is being prompted by the availability of e-books.
The report The rise of e-reading, compiled from surveys, was conducted at the end of 2011 and beginning of 2012 in order to understand:
- people’s general reading habits
- their ownership of print books
- their ownership of e-books and audiobooks
Ebooks and tablets - Image Intelfreepress |
Research reveals that in December 2011, 17% of American adults had read an e-book. This number grew to 21% by February 2012 after a jump of ownership mid December of both tablet computers and e-book reading devices such as the original Kindles and Nooks.
The main findings are:
That 43% of Americans age 16 and older had read long-form digital text such as e-books and magazines.Among those who had read an e-book:
- 42% read e-books on a computer
- 41% read e-books on an e-book reader like Kindles or Nooks
- 29% read e-books on a cell phone
- 23% read e-books on a tablet computer
- 88% of those who read an e-book in the past year also read a printed book
In the 12 months surveyed:
- 72% of adults had read a print book
- 21% of adults had read an e-book
- 11% of adults had listened to an audiobook
Adapted from an article posted Apr 5, 2012 by Lesley Lanir on Digital Journal
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