Interpreting signs – Charles Sanders Peirce
We are surrounded by numerous types of signs and sign systems that we may not be fully aware of. How we interpret these signs and react to our understanding of them gives them meaning. Charles Sanders Peirce (1839–1914) formulated the innovative triadic model of the sign, emphasizing in his theory that the way we interpret a ‘sign’ is what allows it to be signified – what gives it its meaning. Therefore, when creating a sign system the main attributes of any sign need to be clear enough to relay their intended meaning, or else they will be valueless. What are signs? Peirce’s theory does not focus on just material or concrete signs, but any kind of sign. For example, if a bus driver announces that the next stop is Central Station and a passenger rings the bell, lighting up the ‘stop’ sign – then the sign system here has been understood. The message contained in the driver’s announcement is the sign that he will drive straight past that terminal if no one responds. H...